Who Is Eleonora Srugo? – Bio, Wiki, Stats & More

Introduction
Eleonora Srugo is a top-tier real estate broker in New York City and the magnetic star of Netflix’s real estate series Selling the City. Her story is one of hustle, vision, and grit—rising from modest beginnings to leading a powerhouse team and becoming a television personality.
Early Life & Background
- Origins: Born in Israel, Eleonora was raised in the artistic lofts of SoHo by a single mother. Her father was a jazz drummer, and her mother transitioned from acting to running a West Village restaurant. Teen years spent working at that restaurant taught her valuable lessons in reading people, resilience, and service.
- Education: She attended the prestigious Stuyvesant High School before earning a Business Administration & Marketing degree from Boston University’s Questrom School of Business, graduating in 2008.

Career Path
- First Steps: Eleonora initially worked in media sales at E! Entertainment but soon realized real estate could help her address student loan debt faster. She obtained her real estate license in 2009 and started working at Douglas Elliman.
- Rise to Prominence: Over the years, she became one of the firm’s top agents, eventually founding her own high-performing team, Eleonora & Co., within Douglas Elliman.
- Record-breaking Achievements:
- Ranked #4 nationally in sales volume and #13 in Gross Commission Income (GCI) in 2023.
- Closed a staggering $75 million deal—one of Manhattan’s top residential transactions that year.
- Her projects and developments include Gramercy Square, The Belnord, 100 Franklin Street in TriBeCa, and The Beekman Hotel & Residences.
- Global Reach: A native New Yorker with deep local ties in SoHo and Greenwich Village, she leverages that local expertise and an international perspective—fluent in English and Hebrew, proficient in German and Spanish—to serve a global clientele.
- Community Involvement: Eleonora serves as Vice President of the Stuyvesant High School Alumni Association and founded its Mentoring Program in 2014 to uplift public school students in NYC—a commitment she continues to lead.
Television & Public Persona
- Netflix Spotlight: She is the leading star of Selling the City, a high-stakes real estate docuseries showcasing her all-female team navigating NYC’s luxury real estate scene.
- Unique Identity: Eleonora describes her approach as “grittier” and grounded—leading with authenticity rather than just glitz and glamour.
- Breaking Stereotypes: Rejecting assumptions about female success—whether due to connections or wealth—she emphasizes the hard-won nature of her achievements.
Stats & Recognition
Metric | Detail |
---|---|
2023 Sales Volume Rank | #4 nationally |
2023 GCI Rank | #13 nationally |
Highest Single Transaction | $75M residential sale |
Notable Development Projects | Gramercy Square, Belnord, 100 Franklin Street, Beekman Hotel & Residences |
Education | Boston University (BSBA, Questrom) |
Languages | Fluent: English, Hebrew; Proficient: Spanish, German |
Mentorship Role | Founded Stuyvesant HS Alumni Mentoring Program |
Team Founded | Eleonora & Co. at Douglas Elliman |
At a Glance
- Hometown: Raised in SoHo, NYC; currently based in Greenwich Village
- Career Launch: Real estate license in 2009, joined Douglas Elliman
- Public Presence: Netflix drama star known for authenticity, leadership, and real-world hustle
- Community Impact: Dedicated to mentoring underprivileged youth in NYC through her own program
Final Thoughts
Eleonora Srugo‘s journey is more than a success story—it’s a testament to perseverance, authenticity, and building from the ground up. From her humble beginnings to high-stakes real estate deals and prime-time television, she embodies smart ambition, grit, and the power of giving back.
FAQs about Eleonora Srugo
Q1. Who is Eleonora Srugo?
Eleonora Srugo is a leading New York City real estate broker, founder of Eleonora & Co., and the star of Netflix’s real estate docuseries Selling the City.
Q2. Where is Eleonora Srugo from?
She was born in Israel and raised in the SoHo neighborhood of Manhattan, New York City.
Q3. What is Eleonora Srugo’s educational background?
She graduated from Boston University’s Questrom School of Business in 2008 with a degree in Business Administration & Marketing.
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Q4. How did Eleonora Srugo start her career?
She began her career in media sales at E! Entertainment before switching to real estate in 2009, joining Douglas Elliman as an agent.
Q5. What is Eleonora Srugo best known for?
She is recognized as one of the top-performing real estate agents in the U.S. and for her role as the main personality on Netflix’s Selling the City.
Q6. What are some of her career achievements?
- Ranked #4 nationally in sales volume in 2023.
- Closed a $75 million residential deal in Manhattan.
- Worked on high-profile projects such as Gramercy Square, The Belnord, and The Beekman Hotel & Residences.
Q7. Does Eleonora Srugo speak multiple languages?
Yes, she is fluent in English and Hebrew, and proficient in Spanish and German.
Q8. Is Eleonora Srugo involved in community work?
Yes, she is the Vice President of the Stuyvesant High School Alumni Association and founded its Mentoring Program in 2014 to support New York City public school students.
Q9. What is Selling the City about?
It is a Netflix docuseries that follows Eleonora and her all-female real estate team as they navigate luxury real estate deals in New York City.
Q10. What makes Eleonora Srugo unique in the real estate world?
She is known for her grit, authenticity, and self-made success, often challenging the glamorized stereotypes of female real estate agents by showcasing the real hustle behind her career.