Interesting Ecommerce Search Stats: Apply to Improve Consumer Experience

Are you an ecommerce business owner? Then, taking the potential of on-site search power for granted is a mistake. Digital natives and online shoppers rely on these search bars drastically. However, many brands and online sellers ignore this search functionality, which is just a simple thing. Though it’s a bit complex, some advanced features and solutions can help you stay ahead in the competition. So, let’s look at some interesting ecommerce search stats and learn their real-time implementations to improve the consumer experience. 

How Do E-commerce Search Solutions Work for Online Merchandisers?

Rather than opting for in-store shopping, consumers these days prefer to shop online. They want to see a vast range of appealing products arriving in front of their eyes and provide all the convincing information that will surely take them to the final checkout. So, the job role is the same as in offline stores, where some specific products are kept in front of consumers’ eyes to attract their attention.

To achieve this goal, online merchandisers need to apply some strategies. You only need to pin some specific products on the search results page whenever a consumer enters your site. You can even add certain items for special events with a few search rules. However, you need to ensure that the search bar on your website generates relevant results that help your consumers. Being an online merchandiser, how you want to display your product completely depends on your business goals. Still, the target you want to achieve can only be possible when you encourage and convince them to make a final purchase. Hence, you can increase sales.

Facts About Ecommerce Search Stats Online Merchandisers Should Know

The power of site search has significantly impacted customers, which is undeniable. It is not easy to meet the modern shopper’s demands and control their mind with a seamless purchase. But, with some effective methods, this has become possible, and the interesting ecommerce search stats are the proof.

 

1.  After visiting an online store, 69% of shoppers go to the search bar. 

Site search has the power to improve customers’ experience. It also has the potential to understand what consumers want to say. So, ensuring the terms are easily accessible and visible on every page with the search bar can make a difference. This is possible by placing a floating search bar with each navigation.

 2. Almost 80% of shoppers leave the site if the search bar performs poorly.

Consumers expect a simple and streamlined shopping experience while using the ecommerce websites. They have extreme intolerance for technical glitches and poor site experiences. This could mean keeping your ecommerce search bar up with an advanced filter solution.

 3. Online brands claim their search bars show relevant results, but 69% of consumers deny this.

There is still a vast majority of brands that don’t pay any attention to their site search, but consumers disagree with this statement. When a consumer starts searching for something, there is sentiment, and catching that trigger point can give consumers that positive feeling about your brand.

4. Rather than “No results found,” suggested alternatives can convince 56% of shoppers to continue. 

If you don’t know what customers want and don’t have that in your stock, suggest alternative products. This increases their chances of staying on your site and continuing shopping.

5. 70% of shoppers prefer to buy with hyper-personalized search results.

Implementing exclusive personalization in search results is more likely to convince shoppers to purchase than traditional search and buy. Thus, customers feel more valued and stay loyal to your brand.

6. 76% of brands fail in synonym recognition and lack the error tolerance feature.

If an online buyer types “sneakers instead of “sneakers” in the search bar and is served with a “no results found” page, this leads consumers to frustration, as there are no ecommerce stores that don’t sell sneakers. So, preparing the search bars with this tolerance level can turn this negative experience into a positive outcome.

Hopefully, you have gotten an overview of how to properly utilize the search bars using the interesting ecommerce search stats. While in this modern era, each click and interaction matters on online sites; the search bars showing irrelevant and unsatisfying data always lead to consumer loss. Businesses can connect more with consumers by giving users the best search experience.

Also, the well-optimized search bar gives consumers the desired result that they want. As a result, this increases significant conversion, creates excellent user experiences, and also gets the chance to gain many satisfied customers. Moreover, by using some of the latest features, such as autocomplete and advanced filtering; ecommerce brands and website owners can improve the overall user experience.