Who Is Alyssa Eckstein? – Bio, Wiki, Stats & More
Alyssa Eckstein (born June 16, 2001, in Princeton, Minnesota) is an American digital creator and former athlete best known for her viral presence on TikTok and YouTube. Rising to fame as one half of the “Pink Shirt Couple”, she’s now forging her own path under the handles “Pink Shirt Girl”, “Yellow Dress Girl”, and “alyssasways”.
Background & Early Life
- Birthplace: Princeton, MN
- Birthday & Zodiac: June 16, 2001 (Gemini)
- Education: Valedictorian at Monticello Senior HS; later attended South Dakota State University, majoring in mathematics and entrepreneurial studies.
- Athletics: Excelled in swimming, particularly breaststroke and individual medley. She held school records and earned All-Summit League honors.
Career & Social Media
- Debut: Started posting on TikTok in November 2020.
- Pink Shirt Couple: Gained massive viral fame with beau Cayden Christianson by wearing pink shirts daily and sharing pranks, challenges, and lifestyle content.
- YouTube rebranded to Pink Shirt Girl (22 M+ subscribers) post-breakup.
- Rebrand & Solo Projects:
- Post-split (Feb 2024), Alyssa reintroduced herself as Yellow Dress Girl, showcasing a fresh creative persona.
- Also uses the handle alyssasways across platforms.
- Content Style: Variety-driven—pranks, comedy, everyday vlogs, fashion, DIY, and trend-based Shorts.
- Impact: Across platforms, she’s amassed tens of millions of followers and billions of views .
Personal Life
- Relationship: Formerly romantically linked with Cayden Christianson; they went viral together. Their breakup video (Feb 3 2024) explained his decline in interest following a car accident and mismanagement of finances. They remain amicable.
- Current Status: Single and growing her brand independently.
Stats & Net Worth
| Metric | Value |
|---|---|
| Age | 24 (2025) |
| YouTube Subs | ~22–27 million |
| ~600 k+ followers | |
| Net Worth Estimates | Ranging from $600 k to $17 million depending on source |
Why She’s Influential
- Authenticity: Her evolution from one-half of a duo to a standalone creator highlights personal growth.
- Relatable Content: From fashion to simple life hacks, she balances fun and realism.
- Athletic & Intellectual Flair: Her background in competitive swimming and academics adds depth beyond influencer culture.
What’s Next?
- Channel Growth: Continuing to expand under “Pink Shirt Girl” and her new branding.
- Brand Collaborations: Potential in fashion, lifestyle, and educational content spaces.
- Entrepreneurship: With her studies and platform, she’s well-placed to launch merchandise or digital services.
Final Thoughts
Alyssa Eckstein exemplifies modern creator culture: versatile, authentic, and driven. From synchronized pink outfits to solo yellow dresses, her journey is a story of reinvention—and a reminder that digital fame can grow, evolve, and still stay grounded.
FAQs about Alyssa Eckstein:
Who is Alyssa Eckstein?
Alyssa Eckstein is an American digital content creator and former collegiate athlete. She rose to fame as part of the viral “Pink Shirt Couple” on TikTok and YouTube, and is now creating content under the names “Pink Shirt Girl,” “Yellow Dress Girl,” and “alyssasways.”
How old is Alyssa Eckstein?
Alyssa Eckstein was born on June 16, 2001, making her 24 years old as of 2025.
Where is Alyssa Eckstein from?
She hails from Princeton, Minnesota, and graduated as valedictorian from Monticello Senior High School.
What did Alyssa study in college?
Alyssa attended South Dakota State University, where she majored in mathematics and entrepreneurial studies.
Also Read: The Life and Legacy of King Von
Was Alyssa an athlete?
Yes, she was a competitive swimmer, holding school records and earning honors in events like the breaststroke and individual medley.
What happened to the “Pink Shirt Couple”?
Alyssa and her then-boyfriend Cayden Christianson became famous for matching pink outfits and fun videos. They broke up in February 2024, citing personal reasons and life changes after a car accident.
What is Alyssa’s YouTube channel?
Her channel, formerly “Pink Shirt Couple,” has been rebranded as “Pink Shirt Girl,” where she now posts solo content including lifestyle, pranks, and fashion videos.
What are her social media handles?
She goes by @alyssasways, Pink Shirt Girl, or Yellow Dress Girl on platforms like TikTok, YouTube, and Instagram.
What is Alyssa Eckstein’s net worth?
Estimates vary widely, but her net worth is reported to be between $600,000 and $17 million, depending on the source and platform metrics.
Is Alyssa currently in a relationship?
As of now, Alyssa is single and focused on building her personal brand and content empire.
